Are They Addicted or Predicted?

Any B2C startup founder can easily count their app downloads, onboarding completion, and listed users, but how can you measure your users’ behavior?

The RavingFans® model

Is a behavioral psychology model, designed to identify successful B2C habit-forming products and services at early stages. It lets your users tell the tale and makes it easier for us to make informed investment decisions.

Want to find out if your users are RavingFans®?

And get our feedback within 30 days!

Better than any pitch

We’ve developed the RavingFans® model in order to help both VC funds and entrepreneurs simplify the investment process.

While long meetings and polished pitch decks had served us all for a long time, we’re sure you’ll agree that it also wasted a lot of our time…

The RavingFans® model offers more for less



Time wasted on meetings and pitches
Time spent on your vision
Focus on who you know
Focus on what you do
Pitch decks piling up on our desks
Chances to be discovered
(and get invested)
Polite smiles and
nodding heads
Constructive feedback

How Does it Work?


Once a critical mass of users develops an ‘irrational’ relationship with a product or service, they are moving from the general market to a “no competition zone”. In other words, once users enter a RavingFans® state of mind and develop irrational behavior usage patterns, it is extremely hard to get them to switch products.


The algorithm assesses several dozen of the product’s KPIs.
No subjective assessment is required, and the model can be run even when a product has only several hundred users.


The model aims to identify irrational behavior usage patterns – ones that are addictive, obsessive, and compulsive. Three factors should be identified for the RavingFans® model to place the venture at the higher end of the spectrum:

  • A large percentage of users who are showing irrational patterns;
  • Growth in the aforesaid group;
  • High retention rates of this group.

Fine Print

  1. The model is not designed to show how to create such products – it simply aims to identify them as early as possible to allow investors to invest and capture as much of the value creation as possible and to reassure entrepreneurs that they are on the right track.
  2. It’s not a touch-and-go test result. We understand that it takes time to develop the product, and that’s why we look at it as a long-term relationship with the founder. We aim to provide constructive feedback in case we identify any areas that can be improved in order to potentially turn your users into irrational ones.
  3. Hit our RavingFans® radar? It’s time to talk business!

How can YOU turn YOUR users into RavingFans® ?

While there’s no magical one-size-fits-all formula for creating irrational users, we can usually use the RavingFans® model to pinpoint the areas that you can focus on to improve it, and we are more than happy to share this with you.

Within 4 weeks of implementing the SDK, we will be able to send you some general tips and tricks that can possibly move your customers from users to raving fans.

Why Wait?

Let’s start our joint journey today!

Any Questions?

Is the RavingFans® SDK for me?

If your startup:

  1. is a B2C product / service,
  2. has been active for no more than 18 months,
  3. has at least several hundred active users, and
  4. is looking for potential investment from Follow [THE] Seed, then by all means, this SDK is right for you and you can (and should, if you ask us) download it now for free. (link)

If you’re a B2B startup, then the Reverse Problem Solving (RPS) methodology is the one for you – check it out here.

Is there a minimum number of users or minimum product lifetime I need in order to be able to use the RavingFans® SDK?

This model has been designed to identify users’ behaviors in early stages; therefore, it can run with just several hundred users, regardless of the time it’s been active in the market.

Do I have to download the SDK for Follow [THE] Seed to invest in my startup?

Well, yes.

We built this methodology to help us identify early-stage startups that are on the right track, and we’ve yet to find the pitch deck that can do so. ? The RavingFans® model saves time and hassle on both sides of the equation and offers a data-oriented perspective on innovative ideas and their potential success in their target market.

Besides, this is the best way to get our attention. Once you’ve downloaded the SDK, you’ve literally put your startup at the top of the pitch deck pile, as we will immediately start reviewing it and get back to you with some constructive feedback within 30 days. We really try to help out, even if it’s not the right time to invest yet.

What sort of data will the SDK collect?

The SDK will collect the following data:

  1. Name of the app – so we'll know which app this data belongs to
  2. Unique user ID – each user is given a specific identifier so we can analyse behavior patterns. This user ID is unique to us and is not correlated with any other user identification and/or device ID.
    We do not extract or otherwise save personal information. It has no value to the RavingFans® model.
  3. Begin / End of session – that's the info we're interested in. So, for example, we can answer queries like "What percentage of the app's daily active users use the app more than 3 times a day?"

Will you share my data with me?

At the moment we can’t share the exact data with you, but we will share the general signal we are getting and will even try to help direct you on how to improve the results.

Is my data confidential?


All of your dealing with Follow [the] Seed, including all of the information that you send us either via SDK, mail, or otherwise, will not be published or transferred to a third party without your knowledge or consent.

We see our investment as a long-term relationship and will therefore expect you to have the same level of confidentiality with respect to our mutual communications in the future.

I have some other questions, can you help out?

Sure, just send us an email at [email protected] and we will be more than happy to help out.

Let’s start working together!