Around the year 2000, a travel company was formed, and after a short bumpy ride, it managed to create a hugely successful, incredible concept. It managed to create a model that generated a gross profit margin of 98% and an EBITDA of nearly 50%. Simply phenomenal.
Where it all began? Believing that successful ventures “leave tracks in the mud” on their road to success, we’ve tried to understand: why do some companies whose product and business models are easy to replicate (Instagram, for example), receive remarkable “unicorn” valuations (higher than US$1 billion)?
All of us, to some degree, display irrational behaviour on a daily basis. Dan Arielly wrote books about it and Daniel Kahnmen won the Nobel Prize for his work on behavioral economics. Most of the popular literature on the subject is discussing how you should avoid irrationality.
Remember the film Jaws? Just in case you don’t (for some weird reason) It’s a classic American thriller starring a Great (man-eating) White shark that attacks beachgoers. The sheriff, Roy Scheider, sets out on a mission to kill the Shark with the help of a marine biologist and a shark hunter.
What is your passion? One of mine is (trying) to understand what makes a success. Why do people choose certain things over others, especially in consumer context, and why do certain companies become a phenomenal success.