Beneath the big names, shiny buzzwords, and glowing “statistics”, in a dark corner of any company, there’s an activity in which the real value of the company resides. It is something that cannot be easily copied, faked, or artificially manufactured. You cannot just throw more money at it and make it grow. The company either
The Forgotten Question… Many times people, smart people, simply forget about it. It’s not small, and it isn’t big either. It’s elusive. And that’s why oftentimes, it simply goes unnoticed.