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Our founding partner and behavioural expert, Eliav Alaluf, went to Poland and talked at Open Reaktor Warsaw where he shared some interesting insights about how to create products that people will rave about. Watch the full talk in the video below:
All of us, to some degree, display irrational behaviour on a daily basis. Dan Arielly wrote books about it and Daniel Kahnmen won the Nobel Prize for his work on behavioral economics. Most of the popular literature on the subject is discussing how you should avoid irrationality.