Follow [the] seed is...

A data-driven global VC fund for companies seeking post-seed investment

Follow [the] Seed is a global post-seed venture capital fund. We use a predictive B2C analytical model known as Raving Fans® and a proprietary B2B methodology called Reverse Problem Solution (RPS) to identify the next $1 Billion+ ventures.
We're based in Sydney, Australia, San-Francisco, USA, Tel Aviv, Israel & Beijing, China. With 4 decades of startup experience, 100+ investments, and offices in Sydney, San Francisco, Tel Aviv, & Beijing; we are a global fund with a track record of success.
Oh, and we truly love entrepreneurs and innovation.


We receive many ideas from partners in 20 countries as well as previous and existing portfolio entrepreneurs.
They know that we're looking for excellent teams, ideally with a minimally viable product that has been in the market for a few months.


If It's a B2C product - The RavingFans® model will be used to test the performance of "pilot" or proof of concept products. If it's a B2B product - it will have to pass our RPS test. We'll also consider whether and how can this idea become a $1 Billion+ opportunity.


Typically, we will invest anywhere from $500K to $2M, either together with other investors or alone.
We're team players and don't mind to share the wealth we create, but we don't need to have other investors on board to make a decision.


Once we invest, we can assist with business development and help to raise key talents in China, Australia, Israel and other countries. Along with our partners' special geographic and vertical expertise, we have put together a great team of advisors to help startups grow their business.
As a fund we don’t have any particular vertical focus.
Our partners however, do specialise in several verticals. Some of the areas we previously invested in include: Telecom, IT, Adtech, Fintech, Consumer Electronics, IoT, 3D Printing, e-Commerce, Cyber Security, Mobile Gaming, Wearables, Education & Transportation

We’re a diverse team of entrepreneurs, with partners on three continents.

We help world’s best entrepreneurs to ‘go global’ and build market leading businesses.

The Intuitive Investor

An investor in over 70 startups, including 1 unicorn and several IPOs. Andrey supports great teams to build exceptional businesses.
Click Here to learn more about Andrey
Andrey Shirben
Partner (Australia)

The Enterprise Expert

A corporate venture professional who built a $1BN innovation fund. Ajoy is an expert deal maker and founded a unicorn startup.
Click Here to learn more about Ajoy
Ajoy Mallik
Partner (US)

The Concept Maker

PR & marketing leader, creator of The RavingFans® model. Eliav helps teams unlock virality and generate market-leading growth.
Click Here to learn more about Eliav
Eliav Alaluf
Partner (Israel)

The Deal Maker

A global investor & entrepreneur. Curt is a TMT, sports, and entertainment expert helping startups launch in China and beyond.
Click Here to learn more about Curt
Curt Shi
Partner (China)

The Strategy Guru

Highly accomplished marketing expert specialising in startups, Yifat helps our portfolio companies with creating and implementing marketing strategies
Click Here to learn more about Yifat
Yifat Shirben

The Organised One

Results driven legal professional, Chen leads the fund’s operations and compliance activity across four international locations.
Click Here to learn more about Chen
Chen Gabay

Your Supporting Buddy

Serial entrepreneur & product strategist, Hugh helps early stage teams find product-market fit and break into new markets.
Click Here to learn more about Hugh
Hugh Geiger

The RavingFans® Model.

The Algorithm for Discovering Awesome Consumer Internet Ventures

The RavingFans® is a behavioural psychology model, designed to identify successful habit forming products and services at early stages.
It is one of the main tools used by Follow [the] Seed in its investment decisions.
The Underlying Assumption? Once a critical mass of users develops an ‘irrational’ relationship with a product or service, they are moving from the general market to a "no competition zone". In other words, once users enter a RavingFans® state of mind, it is extremely hard to get them to switch products.
To succeed, RavingFans® aims to identify irrational behavior usage patterns - ones that are addictive, obsessive and compulsive.
If you know people who incessantly check their email, scroll their photo sharing app each time they pick up their cellphone and log into their favorite social media platform before they’ve brushed their teeth in the morning; then you understand why ‘irrational’ is the appropriate label
This process requires assessment of several dozens KPI’s of the product or service.
No subjective assessment is required and the model can be run once a product has several hundreds of users.
1. A large enough percentage of users who are showing irrational patterns;
2. Growth in the aforesaid group;
3. High retention rates of this group.
If such factors are identified, then the RavingFans® model is likely to place the venture at the higher end of the spectrum.
The model is not designed to show how to create such products – it simply aims to identify them as early as possible.
This way, investors can invest and capture as much of the value creation as possible and entrepreneurs can know they are on the right track.

The RPS (Reverse Problem Solving) Methodology.
Our Problem First Approach For Enterprise Ventures

For enterprise ventures, Follow[the]Seed deploys the RPS (Reverse Problem Solving) methodology, which was modified to suit the VC landscape by Mr. Ajoy Mallik (one of the founding partners). Simply put, the fund will be working with large enterprises and fortune 500 companies in search for pain points and will seek to invest in ventures with technologies that solve these problems.
Value Created ($M)
Companies Funded
Capital Raised ($M)
Total value of exits ($M)
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Double Bay, Sydney
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